Before I ever stepped behind the counter at Clinicare Compounding Pharmacy in Maylands, I knew I wanted a career where science and patient care met in a way you could see and feel. Compounding gave me that and more. It let me combine my love of chemistry with problem-solving and creativity, and it gave me the chance to work one-on-one with patients to make something just for them.

As compounding pharmacists, we’re used to juggling complex responsibilities — solving medication challenges with creativity, staying up to date with evolving science and technology, responding promptly to patients and prescribers, and carrying ourselves with professionalism in all situations. But there's one more responsibility that’s just as critical, yet often underutilized: marketing. Marketing is more than selling a product or service — it’s about building relationships. For compounding pharmacies looking to grow their veterinary services, effective marketing can make the difference between staying invisible or becoming indispensable.